enter search term and/or author name
Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising?
Xianghua Lu, Xia Zhao, Ling Xue
Article No.: 1
Online targeting has been increasingly used to deliver ads to consumers. But discovering how to target the most valuable web visitors and generate a high response rate is still a challenge for advertising intermediaries and advertisers. The...
The Effect of a Multichannel Customer Service System on Customer Service and Financial Performance
Tsz-Wai Lui, Gabriele Piccoli
Article No.: 2
Customer service is an important competitive lever for the modern firm. At the same time, the continuous evolution and performance improvements in information technology (IT) capabilities have enabled the utilization of multichannel service...
Universal Artifacts: A New Approach to Business Process Management (BPM) Systems
Yutian Sun, Jianwen Su, Jian Yang
Article No.: 3
In most BPM systems (a.k.a. workflow systems), the data for process execution is scattered across databases for enterprise, auxiliary local data stores within the BPM systems, and even file systems (e.g., specification of process models). The...