enter search term and/or author name
Business Intelligence and Analytics: Research Directions
Ee-Peng Lim, Hsinchun Chen, Guoqing Chen
Article No.: 17
Business intelligence and analytics (BIA) is about the development of technologies, systems, practices, and applications to analyze critical business data so as to gain new insights about business and markets. The new insights can be used for...
Contrasting Multiple Social Network Autocorrelations for Binary Outcomes, With Applications To Technology Adoption
Bin Zhang, Andrew C. Thomas, Patrick Doreian, David Krackhardt, Ramayya Krishnan
Article No.: 18
The rise of socially targeted marketing suggests that decisions made by consumers can be predicted not only from their personal tastes and characteristics, but also from the decisions of people who are close to them in their networks. One obstacle...
Fast, Scalable, and Context-Sensitive Detection of Trending Topics in Microblog Post Streams
Nargis Pervin, Fang Fang, Anindya Datta, Kaushik Dutta, Debra Vandermeer
Article No.: 19
Social networks, such as Twitter, can quickly and broadly disseminate news and memes across both real-world events and cultural trends. Such networks are often the best sources of up-to-the-minute information, and are therefore of considerable...
Product Comparison Networks for Competitive Analysis of Online Word-of-Mouth
Zhu Zhang, Chenhui Guo, Paulo Goes
Article No.: 20
Enabled by Web 2.0 technologies social media provide an unparalleled platform for consumers to share their product experiences and opinions---through word-of-mouth (WOM) or consumer reviews. It has become increasingly important to understand how...